According to Conde Nast Traveler, "For almost a century, the Negroni remained a quiet classic, readily offered in Italian restaurants or bars and beloved by cocktail completists.
In the last decade, though, the Negroni has morphed into a mainstay of any self-respecting cocktail menu. This ubiquity is due, in large part, to sheer coincidence. The aughts saw a resurgence in two cocktail staples: gin (its cachet renewed via passionate small-batch producers) and bitters (which were pushed beyond Angostura by adventurous barkeeps; This pair of revivals—two out of three of the Negroni's ingredients—prepped drinkers’ taste buds perfectly."
June 5-11 marks Negroni Week, and we're celebrating with three cocktail inventions. In addition to our classic New Vingroni, come try the Negroni Slushy or Dolce Far Niente with fresh, Campari-infused strawberries!